Amazon, the colossal e-commerce platform, has rigorous guidelines that sellers need to follow. These rules aren’t just formalities—they’re crucial in maintaining a trustworthy marketplace. Understanding Amazon’s seller policies is like road mapping your way to success. The key lies in eligibility criteria, knowing exactly what Amazon expects from you.
Amazon Sellers
(Marketplace Guidelines):
- Accurate Product Listings:
- Ensure product titles, descriptions, and images are accurate and not misleading.
- Avoid keyword stuffing or false claims.
- Prohibited Products:
- Do not sell restricted or banned items (e.g., counterfeit goods, unsafe products).
- Review Amazon’s list of prohibited categories frequently.
- Fulfillment and Delivery Standards:
- Ship products on time and provide accurate tracking information.
- Ensure inventory levels are updated to avoid overselling.
- Customer Communication:
- Use professional, polite communication and respond promptly to buyer inquiries.
- Avoid aggressive solicitation for reviews or feedback.
- Product Reviews:
- Do not manipulate reviews by offering incentives or posting fake reviews.
- Account Metrics:
- Maintain a low order defect rate (ODR), cancellation rate, and late shipment rate.
- Strive for excellent customer feedback and service performance.
- Policy Adherence:
- Comply with policies like the Fair Pricing Policy (no price gouging).
- Follow safety and compliance regulations