As A beginner in online marketing as you’re learning you’re going to come across a lot of words and phrases that you may not be familiar with. This will cause you to stop what you are reading and look up the definitions so what you are studying makes some sense to you. That will slow you down in your studies. We have put together a list for you which you can print or bookmark to speed up the learning process.
Affiliate Marketing Terms:
- Affiliate: An individual or business that promotes another company’s products or services to earn a commission for sales or leads.
- Merchant: The company or individual that owns the product or service being promoted by affiliates.
- Affiliate Network: A platform that connects affiliates with merchants, offering tracking tools and resources.
- Commission: The payment an affiliate receives for driving a desired action, such as a sale or lead.
- Cookie: A small file stored on a user’s browser that tracks their activity and attributes sales to the correct affiliate.
- Conversion: When a user completes a desired action, such as making a purchase or signing up.
- Click-through Rate (CTR): The percentage of users who click on an affiliate link compared to the number of people who view it.
- Cost Per Acquisition (CPA): The amount paid for each successful conversion generated by an affiliate.
- Impression: When an affiliate’s ad or link is viewed by a user.
- Landing Page: A specific webpage designed to encourage a particular action, such as a sale or sign-up.
- Lead: A potential customer who has shown interest in a product or service.
- Pay Per Click (PPC): A payment model where affiliates earn money for each click on their link.
- Recurring Commission: Ongoing payments made to affiliates for continuous subscriptions or repeat purchases.
- Referral: A person or customer directed to a merchant’s website by an affiliate.
- Revenue Share: A commission model where affiliates earn a percentage of the revenue from each sale.
- Tracking ID: A unique identifier assigned to each affiliate for tracking their performance.
- Two-Tier Affiliate Program: A system where affiliates earn commissions for their referrals and for recruiting other affiliates.
- Affiliate Disclosure: A statement that informs users of the affiliate’s relationship with the merchant.
- SEO (Search Engine Optimization): Techniques to improve website visibility and rankings on search engines.
- Email Marketing: Sending targeted emails to promote affiliate products.
- Bounce Rate: The percentage of visitors who leave a website without taking any action.
- Content Marketing: Creating valuable content to attract and convert customers.
- Deep Linking: Linking directly to a specific place on other pages or posts on a merchant’s site rather than just the merchant’s homepage.
- Tracking Pixel: A small image used to monitor user behavior on a website.
- Affiliate Funnel: A series of steps designed to guide users toward a conversion.
E-commerce Terms:
- Shopping Cart: A feature that allows customers to store selected products that they plan to purchase before checkout.
- Checkout: The process where customers finalize their purchase and payment.
- Payment Gateway: A service that processes online payments securely.
- SKU (Stock Keeping Unit): A unique identifier for a product.
- Inventory Management: The process of tracking and managing stock levels.
- Drop Shipping: A business model where products are shipped directly from the supplier to the customer.
- Fulfillment: The process of packaging and delivering orders to customers.
- Product Listing: A webpage that showcases a specific product.
- Upselling: Encouraging customers to purchase a more expensive product or add-ons.
- Cross-Selling: Suggesting related products to customers.
- B2C (Business to Consumer): A business model where companies sell directly to consumers.
- B2B (Business to Business): A business model where companies sell to other businesses.
- Customer Retention: Strategies to keep existing customers returning.
- CRM (Customer Relationship Management): Software to manage customer interactions and data.
- Abandoned Cart: When a customer adds items to their cart but does not complete the purchase at that time.
- Conversion Rate: The percentage of visitors who complete a desired action, like a purchase.
- Marketplace: A platform where multiple affiliate marketing sellers offer products (e.g., Amazon) for sale.
- Personalization: Tailoring the shopping experience based on customer preferences.
- Return Policy: Guidelines for customers to return purchased products.
- Shipping Zone: Specific regions where a business ships products.
- E-Wallet: A digital wallet used for online transactions.
- Mobile Commerce (M-commerce): Buying and selling through mobile devices.
- Loyalty Program: Rewards offered to repeat customers for their loyalty to your market place For coming back to make another purchase.
- Product Feed: A file containing a list of products and details for advertising.
- Search Filter: A tool to help customers refine their product searches on an e-commerce site.
More Terms For Both Categories:
Optimizing a website: refers to the process of improving the website’s performance, user experience, and search engine ranking by making strategic changes to its design, structure, content, and functionality using keywords and more.
Blogging: Overall, blogging provides a unique opportunity for individuals and businesses to share their voices, showcase their expertise, and connect with audiences worldwide. Can also generate income through advertising, affiliate marketing, or sponsored content.
Analytics: The process of collecting, analyzing, and interpreting data to gain insights and make informed decisions. It involves using various techniques, tools, and methods to examine data sets, identify patterns, trends, and correlations, and draw meaningful conclusions.
Browser (Web Browser): A browser is a software application used to access and navigate the internet. It retrieves and displays web pages, allowing users to interact with websites, watch videos, shop online, and more. Popular web browsers include Google Chrome, Mozilla Firefox, Safari, Microsoft Edge, and Opera. Browsers interpret and render HTML, CSS, and JavaScript to display website content correctly.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as clicking a link, signing up for a newsletter, making a purchase, or downloading a resource. CTAs are typically designed to guide users toward a desired goal and are often presented as buttons, links, or compelling text.
A strong CTA is clear, concise, and action-oriented, often using phrases like:
✅ “Sign Up Now”
✅ “Get Your Free Trial”
✅ “Shop the Sale”
✅ “Download Your Guide
For affiliate marketing, an effective CTA can significantly impact conversions by making it easy and enticing for visitors to take the next step.
Content Delivery Network (CDN) is a network of geographically distributed servers that work together to deliver web content (like images, videos, HTML files, etc.) to users quickly and efficiently. Content is delivered from the closest server, reducing response time for faster loading.
Website Building Terms:
- Domain Name: The web address that users type to visit a website (e.g., example.com).
- Hosting: A service that stores website files and makes them accessible online.
- CMS (Content Management System): Software that allows users to build and manage websites without extensive coding (e.g., WordPress).
- HTML (HyperText Markup Language): The coding language used to structure web pages.
- CSS (Cascading Style Sheets): A style sheet language used for describing the presentation of a web page.
- JavaScript: A programming language used to create interactive elements on websites.
- Responsive Design: A web design approach that ensures a site looks good on all devices.
- SSL Certificate: A digital certificate that encrypts data and secures a website.
- 404 Error: An error message is displayed when a webpage cannot be found.
- Web Browser: A computer program that makes it possible for you to read or see information on the internet.
- Frontend: The part of the website users interact with directly.
- Backend: The server-side part of a website that handles data and functionality.
- Navigation Menu: A set of links that help users navigate a website.
- Favicon: A small icon associated with a website, displayed in the browser tab.
- SEO (Search Engine Optimization): Techniques to improve a website’s visibility in search engines.
- Cache: Stored data that helps websites load faster for returning visitors.
- Plugin: A software add-on that adds specific features to a website.
- Web Hosting Provider: A company that offers hosting services for websites.
- Theme: A template that determines the design and layout of a website.
- Web Crawler: A bot that scans and indexes websites for search engines.
- Database: A system that stores and organizes website data.
- Alt Text: A description added to images for accessibility and SEO purposes.
- UX (User Experience): The overall experience users have while interacting with a website.
- UI (User Interface): The visual layout and interactive elements of a website.
- Wireframe: A blueprint or mockup of a website’s layout.w
Keyword Terms:
Main Keywords (Primary) are broad search terms, typically one or two words, with high search volumes but also high competition. Examples include “SEO strategies” or “search engine optimization.” While they can attract a large audience, ranking for these terms is challenging due to their competitiveness.
Long-tail keywords (secondary) are more specific phrases, usually containing three or more words, targeting niche audiences. For instance, “How to improve local SEO rankings” or “Best SEO practices for small businesses.” These keywords often have lower search volumes but higher conversion rates, as they cater to users with specific search intents. Additionally, they face less competition, making it easier to achieve higher rankings in search engine results.
Types Of Website Link Terms:
1. Internal Links: Links that connect pages within the same website. Example: A link from the homepage to the “About Us” page.
2. External Links (Outbound Links): Links that point from your website to another website. Example: A blog post linking to a news article on another website.
3. Inbound Links (Backlinks): Links from other websites that direct users to your website. These are important for SEO. Example: A social media site linking to your product page.
4. Navigation Links: Links that help users navigate a website, often found in menus, footers, and sidebars.
5. Anchor Links (Jump Links): Links that move users to a specific section of the same page. Example: A table of contents link that jumps to a specific section on a blog post.
6. Nofollow Link: a setting on a webpage that tells the search engines not to use a particular page for rankings. Example: A sponsored link to another website with nofollow added.
7. Dofollow Links: Standard links that allow search engines to follow and pass link equity, helping with SEO. Example: A contextual link in a blog post that points to a high-quality source.
8. Image Links: Links embedded in images that take users to another page when clicked. Example: A product image that links to a purchase page.
9. Footer Links: Links placed in the footer of a website, usually for navigation or legal information. Example: “Privacy Policy” or “Terms of Service” links in the footer.
10. Sidebar Links: Links placed in the sidebar of a website, often for navigation, ads, or recent posts. Example: A sidebar containing “Recent Posts” links.
11. Permalinks: Permanent URLs that direct users to specific pages or blog posts. Example: www.example.com/blog/best-seo-tips.
12. Redirect Links: Links that automatically send users from one URL to another, often using 301 (permanent) or 302 (temporary) redirects. Example: Redirecting an old page URL to a new one after a website update.
13. Canonical Links: Links that specify the preferred version of a webpage to avoid duplicate content issues.
14. Affiliate Links: Tracking links used in affiliate marketing to earn commissions when users make a purchase. Example: <link rel="canonical" href=”https://example.com/original-page”>
15: Social Media Links: Links that lead to social media profiles or shared content. Example: “Follow us on Facebook” with a link to a Facebook page.
16. Call-to-Action (CTA) Links: Links designed to encourage a specific action, such as signing up or buying a product. Example: “Click here to get your free trial.”
17.Deep Linking: Linking directly to specific pages on a merchant’s site rather than the homepage. Example: A deep link from an ad for coats can open the shopping app and take the user directly to the product page.
Conclusion
This should help you while you are in your training. Most of these marketing terms are used frequently. It may look like a lot at first, but you will remember them in a short period as you move forward. Don’t forget to visit Wealthy Affiliate for step-by-step instructions on how to become successful at Affiliate Marketing.
Learn more about Wealthy Affiliate here and start making money!
Bookmark this page for future reference as you learn!